Make it 

customizable 

  A guide to produce only what you sell  

Customization has been a centerpiece of the fashion industry for a long time, although only accessible to very few. Once a privilege of the very wealthy, personalized products is currently becoming accessible to the masses.  

EMPOWER YOUR CUSTOMERS 

TO MAKE YOUR PRODUCTS 

THEIR OWN

Key Takeaways

»   Customization is a growing trend in the fashion industry.    

»   Digitization is the key to personalization. Digital technology has empowered consumers to become creators.  

»   Customization represents an opportunity for brands to create a new value proposition, enhance consumer experience and consumer loyalty.  

»   Customization improves manufacturing efficiency, reducing costs and eliminating dead stock, leading to sustainable growth.

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create a new value proposition, enhance the consumer experience and increase consumer engagement.  

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